Advertising Monitoring is the sourcing of competitive advertising and media activity in order to achieve a better understanding of your advertising market and how competitors are communicating. It covers both digital and traditional media, above and below the line.
Why you should use Advertising Monitoring?
In Kenya , Advertising Monitoring can give a clear view of competitor ad strategies, media plans and weights of activity, and daily updates of their price promotions and their co-op deals and partnerships – from direct marketing through to television and online display pre-roll activity.
Who uses Advertising Monitoring?
Advertisers, agencies, research companies and trade bodies all benefit from viewing, interpreting and understanding advertising activity and the impact it has on their business.
Benefits of Advertising Monitoring
The client will benefit by understanding the competitive communications landscape you operate in, the developing strategies and budgets of competitors and how they are pricing and promoting their products and services. By analyzing emerging media we can show how advertisers are integrating digital and traditional media in their campaigns and how they are planning for the future.