STRATEGIC has the technical expertise and capacity to collect, edit, clean, organize and analyze data fast and efficiently while putting premium and quality. STRATEGIC has the hardware and software to analyze data of any magnitude. We are affiliated to international markets leaders in research and communications such as Zogby international, a leading research firm operating in the USA, Europe and Middle East.
STRATEGIC is also affiliated to Fleishman Hillard International regarded as one of the top three communications firms in the world. The affiliations provide STRATEGIC with opportunities to access internationally tested research methodologies and analysis tools and adapt them to local conditions and requirements. The company has wide ranging experience in working with clients and implementing the following research assignments:
Our areas of research expertise include the following:
Client- focused research
Business/Organization Needs Assessment, to help businesses to determine the needs, or gaps, between where the organization envisions itself in the future and the organization’s current state.
Customer Satisfaction Survey, to measure satisfaction, identify unhappy customers and find potential advocates.
Branding research: Strategic Africa uses research data to help business build brand awareness for the customers targeted, diagnose problem attributes and associations, increase perceived quality, and increase the brand loyalty.
Business environment studies
Strategic Africa conducts business environment studies to assist clients to know their sector’s marketing demands, and to identify and understand the target market. These studies include:
SWOT Analysis, to help a business carve a sustainable niche in the market by uncovering opportunities available to exploit, and understanding the weaknesses so that the client can manage and eliminate threats.
Competitor Analysis, to enable a business to learn more about its competitors and their strategies, and to use the information to position its products and services better in the market.
Customer and Market Segmentation studies, identify target customers, their needs regarding the products or services the company offers.
Strategic Africa can offer the following type of research:
Product Development Research: This helps companies in assessing whether the formulation a new product or the modification of an existing one satisfies a market niche
Pricing Studies, to understand price elasticity of a commodity and assist companies to make informed decisions when pricing new products/ services or changing the price of existing ones.
Work environment and business performance research
Work Environment Studies, to measure employee engagement and provide opportunity to get employees’ feedback on the work environment.
Performance Score cards, to analyse the progress over time of businesses or organizations towards achieving goals in specific areas.
Formative /diagnostic Studies
Knowledge, Attitude and Practice (KAP) Surveys, to collect information from specified populations on identified topics/areas.
Case Studies, to gather detailed data about a particular subject, which would not be possible to acquire through other types of experimentation.
Evaluation research: Strategic Africa can provide technical assistance and fieldwork logistics in the design and implementation of rigorous evaluation research studies including the following:
Baseline Surveys, to collect baseline information and to develop monitoring and evaluation indicators for a project.
Monitoring studies, to monitor the progress of a project against its objectives. Strategic Africa can also support organizations to document project implementation and to write case studies and success stories.
Effectiveness and Impact Evaluation Studies, to assess project achievements. Strategic Africa can also support organizations to interpret the research findings and apply them to improve their programs
OPINION SURVEYS, to measure the views of a specific group. Strategic has a long tradition of conducting public and political opinion surveys in Kenya and East Africa, and of using such findings to enrich public dialogue and for political advocacy.